YouTube trials a cheaper 'Premium Lite' subscription that only removes ads

Stefan Mileschin · 3rd August 2021, 08:30

In a bid to boost YouTube Premium sign-ups, Google has offered everything from free hardware to access to unique features. Now, it's going back to basics. The company is testing a lower-priced subscription plan in parts of Europe that gives you ad-free viewing without offline downloads, YouTube Music and background playback. A Resetera user first spotted the new YouTube Premium Lite tier in Netherlands, Finland and Sweden while trying to cancel the paid-for service.

The plan costs €6.99 ($8.32) per month, the same as the student tier, whereas the normal price is €11.99 ($14.26). YouTube confirmed to The Verge that it's also testing the offering in Belgium, Denmark, Luxembourg and Norway with local equivalent pricing. Comparatively, Netflix Basic costs €7.99 ($9.50) in several of those regions.

https://www.engadget.com/youtube-pre...8.html?src=rss

3rd August 2021, 08:30	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,541	YouTube trials a cheaper 'Premium Lite' subscription that only removes ads In a bid to boost YouTube Premium sign-ups, Google has offered everything from free hardware to access to unique features. Now, it's going back to basics. The company is testing a lower-priced subscription plan in parts of Europe that gives you ad-free viewing without offline downloads, YouTube Music and background playback. A Resetera user first spotted the new YouTube Premium Lite tier in Netherlands, Finland and Sweden while trying to cancel the paid-for service. The plan costs €6.99 ($8.32) per month, the same as the student tier, whereas the normal price is €11.99 ($14.26). YouTube confirmed to The Verge that it's also testing the offering in Belgium, Denmark, Luxembourg and Norway with local equivalent pricing. Comparatively, Netflix Basic costs €7.99 ($9.50) in several of those regions. https://www.engadget.com/youtube-pre...8.html?src=rss

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