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YouTube is testing fewer, longer ad breaks on its TV apps
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YouTube is testing fewer, longer ad breaks on its TV apps
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7th September 2023, 06:40
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 153,575
 |  YouTube is testing fewer, longer ad breaks on its TV apps YouTube is testing a different approach to ads on smart TVs, as well as its apps on connected devices like Apple TV and game consoles. The platform is experimenting with having longer ad breaks but fewer of them on those devices, which it refers to as connected TV or CTV experiences. https://www.engadget.com/youtube-is-...5.html?src=rss |
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