Stefan Mileschin

There is no I in me

Xiaomi is phasing out its “Mi” product branding and products including flagship smartphones like this year’s Mi 11 will instead simply carry the Xiaomi name.

Starting in 2021 Q3, Xiaomi’s product series ‘Mi’ will be renamed to Xiaomi. Apparently this is because the name change will “unify our global brand presence” and “close the perception gap between the brand and its products”.

No, we can’t see the logic in this either, but we are sure some marketing person got top marks for the paper which required this expensive change in branding.

Xiaomi says that it’ll still keep the Redmi brand around, meaning that the higher-end Xiaomi products will form a distinct line alongside Redmi products. Xiaomi products “represent the pinnacle of technology and offer a premium experience”, according to the company, while Redmi products “bring big innovation at a more accessible price point and are aimed at a younger audience”.

https://fudzilla.com/news/mobile/534...f-its-branding