Stefan Mileschin

Tumblr may have introduced ads to user blogs several years ago, but it's now happy to take them away for a price. The social media site has launched an ad-free option that removes the marketing from microblogs for $5 per month, or $40 per year. You'll have to set up the feature on your computer through your account settings, but the zero-ad experience will be available on mobile devices as well.

The offering comes less than a year after Tumblr gave bloggers the option to charge for access at prices ranging from $4 to $10 per month. At the time, Tumblr saw the addition as modernizing the site for a younger audience, particularly creators eager to get paid.

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