Stefan Mileschin

Spotify has launched a new campaign that's meant to make users' audio streaming experience on the platform even more personalized. The "My Spotify" initiative will show users home page banners and personalized messages within the app that contain information about their listening habits, along with links to mixes that they'd presumably enjoy based on those habits. In one of the examples above, for instance, Spotify presented a user with a banner that links to a Doja Cat mix, because they've listened to the rapper's tracks 58 times over the past month.

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