Stefan Mileschin

Its either optimistic or has misty optics

Snap is suing the US Patent and Trademark Office (USPTO) for rejecting its application to trademark the word "spectacles" for its digital eyewear camera device.

The SPTO has maintained that "spectacles" is a generic term for smart glasses and that Snap's version "has not acquired distinctiveness," as required for a trademark.
In its complaint filed Wednesday in US District Court in California, Snap claims that the Spectacles name "evokes an incongruity between an 18th century term for corrective eyewear and Snap's high-tech 21st century smart glasses.

Apparently, the world “spectacles” suggests the camera's purpose, to capture and share unusual, notable, or entertaining scenes (i.e., "spectacles") and while also encouraging users to make 'spectacles' of themselves."

Snap first introduced its camera-equipped Spectacles in 2016 ("a wearable digital video camera housed in a pair of fashionable sunglasses," which takes photos and videos while the user wears them and connects with the Snap smartphone app.

https://fudzilla.com/news/54162-snap...ord-spectacles