Seagate Devours Maxtor, Brand Remains

jmke · 24th May 2006, 10:01

When Quantum became a part of Maxtor, its chief executive said that the latter would become “a premier drive company in the world”, which has never happened, but what has happened is that the premier hard disk drive company in the world – Seagate Technology – retains the brand-named of the firm it has just devoured.

n Tuesday Seagate Technology announced that it ad completed acquisition of Maxtor Corp., one of the major rivals for the giant, which owns approximately one third of the hard disk drive market.

“This is an exciting time for Seagate and for our industry, the demand for storage is at record levels globally and is continuing to grow,” said Bill Watkins, Seagate president and chief executive.

24th May 2006, 10:01	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,022	Seagate Devours Maxtor, Brand Remains When Quantum became a part of Maxtor, its chief executive said that the latter would become “a premier drive company in the world”, which has never happened, but what has happened is that the premier hard disk drive company in the world – Seagate Technology – retains the brand-named of the firm it has just devoured. n Tuesday Seagate Technology announced that it ad completed acquisition of Maxtor Corp., one of the major rivals for the giant, which owns approximately one third of the hard disk drive market. “This is an exciting time for Seagate and for our industry, the demand for storage is at record levels globally and is continuing to grow,” said Bill Watkins, Seagate president and chief executive. __________________

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