Screens on fridges go down badly with punters

Stefan Mileschin · 15th March 2022, 08:54

Shops shocked to discover how many people hate adverts

Walgreens and other retailers replaced some fridge and freezer doors with electronic screens and were gutted when they were told by customers that they really hate them.

The screens, which were developed by the startup Cooler Screens, use a system of motion sensors and cameras to display what's inside the doors — as well as product information, prices, deals and, most appealing to brands, paid advertisements.

The stores thought, this is cool it will give us an additional revenue stream and will look really modern.

However, it ignored the fact that most customers who just want to peek into the freezer and grab their ice cream they don’t want to be bothered by adverts.

"Why would Walgreens do this?" one befuddled shopper who encountered the screens posted on TikTok. "Who on God's green earth thought this was a good idea?"

https://fudzilla.com/news/54520-scre...y-with-punters

15th March 2022, 08:54	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Screens on fridges go down badly with punters Shops shocked to discover how many people hate adverts Walgreens and other retailers replaced some fridge and freezer doors with electronic screens and were gutted when they were told by customers that they really hate them. The screens, which were developed by the startup Cooler Screens, use a system of motion sensors and cameras to display what's inside the doors — as well as product information, prices, deals and, most appealing to brands, paid advertisements. The stores thought, this is cool it will give us an additional revenue stream and will look really modern. However, it ignored the fact that most customers who just want to peek into the freezer and grab their ice cream they don’t want to be bothered by adverts. "Why would Walgreens do this?" one befuddled shopper who encountered the screens posted on TikTok. "Who on God's green earth thought this was a good idea?" https://fudzilla.com/news/54520-scre...y-with-punters

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