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Roku buys Nielsen tech to better target ads on traditional TV
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Roku buys Nielsen tech to better target ads on traditional TV
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3rd March 2021, 09:38
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 153,575
 |  Roku buys Nielsen tech to better target ads on traditional TV Roku has purchased Nielsen’s Advanced Video Advertising unit, which will change the way ads are served on its platform. The streaming hardware-maker now owns Nielsen’s video automatic content recognition technology and dynamic ad insertion (DAI) syst... https://www.engadget.com/roku-buys-n...110901155.html |
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