Stefan Mileschin

Users were getting too used to the old system

Qualcomm has announced some changes to how it brands its Snapdragon chips, and getting away from the three-digit numbering system.

The company said that Snapdragon will now exist as a standalone brand, separate from the "Qualcomm" brand. In fact, Qualcomm will not be seen much on its chips any more as part of a cunning plan started earlier this year. The Snapdragon 888 Plus made no mention of the world "Qualcomm" but it looks like today's announcement means that the company thinks that is a good idea.

The biggest change might be in how the company handles actually naming its semiconductor products.

For years, Qualcomm has labeled its chips with three-digit names, like the Snapdragon 480, Snapdragon 765, or Snapdragon 888. The first number broadly informed customers how powerful the chip was, with the 8-series chips serving as flagships, while 4-series models were for entry-level products.

The second number typically indicated annual generational releases (going from a Snapdragon 865 to an 875), while changes in the third number generally showed more minor updates (like the Snapdragon 765G to the Snapdragon 768G).
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