Stefan Mileschin

Niantic Labs has not said when

The Google-backed startup behind the Pokemon Go game is planning to flog off the tech to other game makers.

Pokemon Go was the first run of augmented reality, where digital characters are superimposed on the real world. Niantic, which was spun off from Google in 2015 and is headed by longtime Google executive John Hanke, has been developing a technology platform on which to build future titles, such as a Harry Potter game it is making with Warner Bros. Interactive Entertainment. Niantic and Warner Bros.

Niantic plans to release its “Real World Platform” that it hopes to allow other gaming companies to use one day, though it has not given a timeline for when it will go on sale.

Niantic planned to build a 3D map of the world, a key component for smooth-running games, by tapping data gathered from the smart phone cameras of its players.

At a press briefing ahead of its announcement, Niantic executives said they had tackled two other technology challenges related to augmented reality.

The first is “occlusion” - that is, having a real-world object cover up a digital one, such as having a Pikachu Pokemon character hide behind a potted plant. Niantic said it had acquired U.K.-based startup Matrix Mill to make occlusion feasible with an existing smart phone camera rather than special sensors that most phones lack.

The second is handling multiple players. Google and Apple this year released multi-player systems, with Apple taking a contrasting approach to Google over privacy concerns. Niantic says its system has phones communicate through local cell phone towers, a different technology from that used by Google or Apple.

Niantic is one of dozens of companies vying to supply tools for making augmented reality apps. CB Insights, which tracks venture capital funding, last year reported that $3.4 billion in venture capital had poured into augmented and virtual reality deals.

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