Stefan Mileschin

According to the latest global graphics card market share seen by Taiwanese tech industry observer DigiTimes, Palit Microsystems and PC Partner have each surpassed ASUSTek. The two relegated ASUS to the position of third biggest graphics card vendor by volume. ASUS is a vendor-neutral graphics card vendor, selling both NVIDIA GeForce and AMD Radeon graphics cards; while Palit beat it with a predominantly GeForce-based product stack. Although Palit Microsystems is vendor-neutral on paper, it virtually stopped making AMD Radeon-based products.

Palit Microsystems runs two major brands, Palit, and Gainward, which target different global markets, and are seldom found in the same market. PC Partner, on the other hand, runs Sapphire, which focuses on AMD Radeon products, and ZOTAC, focusing on NVIDIA GeForce. Both Palit Microsystems and PC Partners also contract-manufacture graphics cards for other companies. With the surge of Palit Microsystems and PC Partner, ASUSTek is pushed down to the third place in global market-share, followed by MSI and GIGABYTE.

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