Stefan Mileschin

OPPO Founder and CEO Credits Quality Products, Consumer Focus for Success

SHENZHEN – July 23, 2013 – OPPO was reported this month in Entrepreneur Magazine to be the second most profitable mobile phone company in China, the world’s largest smartphone market. OPPO founder and CEO Tony Chen spoke about OPPO’s evolving strategy to remain successful in the smartphone market’s ever-changing climate.



Change in Strategy

Entering the mobile phone market in May 2008, founder and CEO Tony Chen had two goals in mind: “Make quality products and sell them well.” Five years later, the goals remain the same but OPPO has undergone a makeover to stay relevant in a competitive industry.



OPPO had found past success with MP3s devices, Blu-ray players and feature phones. Upon entering the smartphone market, however, Chen realized, “more cross-team cooperation, more learning from each other’s ideas, and more passion” was needed. OPPO was restructured so that, “products formerly planned at the top of the company and relayed to the bottom were now planned top-bottom and bottom-up simultaneously.”



Another change came when OPPO leaders determined, “relying on hardware is not enough.” Often revered for their devices’ sleek designs, OPPO has long placed great importance on the aesthetics of their products down to the hardware material and color palates. But more attention has since been focused on software development to provide consumers a more complete and original user experience. A large portion of OPPO’s research and development is now being directed at creating competitive and innovative software in the form of Color ROM.



Quality First

Focused on “always making great devices that will surprise customers”, OPPO will continue to focus on just a few phones at a time. It’s a method that has worked in the past; in 2012, they launched less than ten smartphones, all of which shipped more than one million units.



OPPO believes there is still great opportunity in the smartphone market if they remain committed to releasing beautifully designed devices and providing their consumers the best possible service. Moving forward, they will continue to put “quality first” and worry about turnover and net profit as an “afterthought, after the primary job is done well.”



Original article (Chinese): http://www.iheima.com/archives/44840.html



About OPPO

OPPO is a globally registered technology brand with a long history of serving customers in North America, Europe and Asia. We seek to fuse technology and affection in all of our products, and since entering the mobile market in 2008, we have been restless in our pursuit of the latest technology, the highest quality and the most user friendly products. For more information, please visit http://en.oppo.com.