Stefan Mileschin

Dirty deeds done dirty cheap

The GPU maker named after a Roman vengeance daemon has been accused of some anti-competitive dealings in its GeForce Partner Programme.

The programme was set up as a way of working with OEMs and add-in board (AIB) partners on new products, product launches, marketing and so forth. It looked so benign that we ignored it.

However, an investigation by HardOCP after an AMD tip-off has found that the GPP has darker elements of an anticompetitive and anti-consumer nature.

Aware that things were about to get messy, Nvidia’s director of partner marketing, John Teeple, put up a blog post outlining Nvidia’s new initiative. In it, he claimed that the GPP was “designed to ensure that gamers have full transparency into the GPU platform and software they're which, and can confidently select products that carry the NVIDIA GeForce promise”.

"This transparency is only possible when NVIDIA brands and partner brands are consistent. So the new program means that we'll be promoting our GPP partner brands across the web, on social media, at events and more. And GPP partners will get early access to our latest innovations, and work closely with our engineering team to bring the newest technologies to gamers. Partners are signing up, fast. They see the benefit of keeping brands and communication consistent and transparent.”

HardOCP has discovered that despite this transparency claim, it’s unclear which companies are part of the program.

https://fudzilla.com/news/graphics/4...itive-elements