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NVIDIA Dictates Advertised Video Card Pricing
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NVIDIA Dictates Advertised Video Card Pricing
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16th June 2008, 12:30
| #1 |
| Madshrimp  Join Date: May 2002 Location: 7090/Belgium
Posts: 79,022
 |  NVIDIA Dictates Advertised Video Card Pricing NVIDIA Dictates Advertised Video Card Pricing - If you are wondering why your GeForce purchasing experience has changed and why we have seen all cards priced the same or not priced at all, we have some answers for you on that front and it is called "UMAP." It seems NVIDIA has implemented a Unilateral Minimum Advertised Price Policy and it is negatively impacting the way consumers shop online. http://enthusiast.hardocp.com/articl...50aHVzaWFzdA==
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16th June 2008, 13:12
| #2 |
| [M] Reviewer  Join Date: Sep 2005
Posts: 1,887
 | I smell a court case against nVidia here : no way this will stand.
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16th June 2008, 17:31
| #3 |
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| Maybe. Since they're not forcing anyone to raise their selling price, just advertised price, it may not be illegal. It depends solely on the quality of their lawyers. The only real damage I see it causing is breaking a lot of online shopping searches. You could write a script to get around it by doing a quick add to cart, price grab, remove from cart, but you'd have to be careful about how often it was used because I doubt online retailers would appreciate getting script hammered. Last edited by phlegm : 16th June 2008 at 17:37. |
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16th June 2008, 17:40
| #4 |
| Madshrimp Join Date: May 2002 Location: 7090/Belgium
Posts: 79,022
| I think it silly, people who have the time will always hunt for the lowest prices, this won't stop them 
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