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Nielsen starts breaking down TV streams by device next month Nielsen starts breaking down TV streams by device next month
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Nielsen starts breaking down TV streams by device next month
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Old 26th March 2016, 15:09   #1
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Default Nielsen starts breaking down TV streams by device next month

Nielsen already tracks what you're watching via gizmos like Apple TV, Roku and PlayStation, but has always lumped those viewing statistics together. That changes come April 25th when the ratings-minded folks start breaking over-the-top viewership dat...

http://www.engadget.com/2016/03/24/n...aming-ratings/
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