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Nielsen to include YouTube TV viewing figures in its local ratings
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Nielsen to include YouTube TV viewing figures in its local ratings
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25th May 2018, 10:32
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 153,541
 |  Nielsen to include YouTube TV viewing figures in its local ratings As users cut cords and go with live TV streaming services like Hulu and Sling TV, it gets harder for broadcasters to gauge those all-important ratings -- especially on a local level. Now, Nielsen has announced that it will start measuring local TV au... https://www.engadget.com/2018/05/23/...ience-ratings/ |
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