New York Times uses Wordle to track users

Stefan Mileschin · 21st February 2022, 08:25

Game loaded with add trackers

A month after Apple’s favourite newspaper, the New York Times, bought Wordle it has loaded it with advertising trackers.

The Times dropped a seven-figure sum on a game that's still free to play (at least for right now), so those profits it is to be expected that the costs need to be recouped from somewhere. But, apparently, the New York Times has gotten a bit out of hand.

A dozen different trackers have been shoved into places where there was nothing before. Some are adverts for the Times proper, but most were used to send data to third-party players like Google.

Google and Oracle (via Bluekai) are tied up in Wordle's shiny new trackers and they have a history of turning over detailed data to law enforcement. At the very least, it's likely sending coppers information about what you were playing with while your device was at a certain location.

https://fudzilla.com/news/54403-new-...to-track-users

21st February 2022, 08:25	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	New York Times uses Wordle to track users Game loaded with add trackers A month after Apple’s favourite newspaper, the New York Times, bought Wordle it has loaded it with advertising trackers. The Times dropped a seven-figure sum on a game that's still free to play (at least for right now), so those profits it is to be expected that the costs need to be recouped from somewhere. But, apparently, the New York Times has gotten a bit out of hand. A dozen different trackers have been shoved into places where there was nothing before. Some are adverts for the Times proper, but most were used to send data to third-party players like Google. Google and Oracle (via Bluekai) are tied up in Wordle's shiny new trackers and they have a history of turning over detailed data to law enforcement. At the very least, it's likely sending coppers information about what you were playing with while your device was at a certain location. https://fudzilla.com/news/54403-new-...to-track-users

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