New Challenger: KLEVV DRAM Modules, ‘House Brand’ of SK Hynix

Stefan Mileschin · 26th January 2015, 08:01

The DRAM market, especially at the consumer level, is a cut and thrust business. Margins are small on a per-module basis, but with the right volume it can make several companies earn a tidy profit. If they move into the server market, there is even more potential. But for now, the three main DRAM IC manufacturers are Micron, Samsung and SK Hynix.

Each reseller of DRAM modules buys or bids on batches of ICs from these companies, does internal binning to see which speeds it can reach, and arranges the modules for the market. Certain batches of ICs, such as Hynix MFR, are expensive due to their high overclocking capability for example. On the open market, it can be a free for all. But some companies have additional leverage.

Samsung use their own ICs and sell DRAM modules under their own name. Micron also sells their own DRAM in modules for the bulk customers, and their Crucial brand which gets the pick of the components in the consumer business. The only player without a ‘house brand’ so to speak is SK Hynix. This is where the name ‘KLEVV’ comes in.

http://www.anandtech.com/show/8927/n...nd-of-sk-hynix

26th January 2015, 08:01	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,514	New Challenger: KLEVV DRAM Modules, ‘House Brand’ of SK Hynix The DRAM market, especially at the consumer level, is a cut and thrust business. Margins are small on a per-module basis, but with the right volume it can make several companies earn a tidy profit. If they move into the server market, there is even more potential. But for now, the three main DRAM IC manufacturers are Micron, Samsung and SK Hynix. Each reseller of DRAM modules buys or bids on batches of ICs from these companies, does internal binning to see which speeds it can reach, and arranges the modules for the market. Certain batches of ICs, such as Hynix MFR, are expensive due to their high overclocking capability for example. On the open market, it can be a free for all. But some companies have additional leverage. Samsung use their own ICs and sell DRAM modules under their own name. Micron also sells their own DRAM in modules for the bulk customers, and their Crucial brand which gets the pick of the components in the consumer business. The only player without a ‘house brand’ so to speak is SK Hynix. This is where the name ‘KLEVV’ comes in. http://www.anandtech.com/show/8927/n...nd-of-sk-hynix

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Samsung mulls Hynix DRAM	Stefan Mileschin	WebNews	0	19th April 2013 07:47
Samsung and SK Hynix Ramp Up 20 nm DRAM Node Development	Stefan Mileschin	WebNews	0	24th October 2012 09:36
Exceleram Announces New Memory Modules and 8GB Dual Kits with Hynix CFR Chips	Stefan Mileschin	WebNews	0	17th October 2012 07:47
Hynix Shows The Fastest 1Gb GDDR5 Graphics DRAM	jmke	WebNews	0	24th November 2008 16:29
PSC blames Hynix for recent DRAM price plummet	jmke	WebNews	2	15th October 2007 20:10
Hynix Announces Industry’s First 60nm 1Gb DDR2 800MHz Based Modules	jmke	WebNews	0	18th December 2006 15:13
SiS to produce DRAM modules	jmke	WebNews	0	1st March 2006 16:46
Hynix Semiconductor Becomes World’s No.2 DRAM Maker	jmke	WebNews	0	1st August 2004 19:18
Hynix to Ramp DDR2 Memory Modules Next Month	jmke	WebNews	0	20th May 2004 05:40
Hynix Unveils DDR2 Modules for Notebooks	jmke	WebNews	0	29th March 2004 15:48