Microsoft To Stop Self-Branded PC Peripherals, Set to Focus on Surface Instead

Stefan Mileschin · 2nd May 2023, 08:14

Microsoft has confirmed that the company will discontinue selling PC accessories under the Microsoft brand, narrowing the firm's focus to premium-priced peripherals sold under the Surface brand. The decision marks a major fork in the road for Microsoft-badged keyboards and mice, an era that started in 1983. And while the company isn't going to cease the production of PC accessories entirely, the shift to Surface represents a much smaller scope in products going forward. This change, in turn, calls into question the future of ergonomic peripherals at Microsoft, a traditional niche for the company that has resulted in some of their best-known (and most beloved) PC accessories.

https://www.anandtech.com/show/18841...urface-instead

2nd May 2023, 08:14	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Microsoft To Stop Self-Branded PC Peripherals, Set to Focus on Surface Instead Microsoft has confirmed that the company will discontinue selling PC accessories under the Microsoft brand, narrowing the firm's focus to premium-priced peripherals sold under the Surface brand. The decision marks a major fork in the road for Microsoft-badged keyboards and mice, an era that started in 1983. And while the company isn't going to cease the production of PC accessories entirely, the shift to Surface represents a much smaller scope in products going forward. This change, in turn, calls into question the future of ergonomic peripherals at Microsoft, a traditional niche for the company that has resulted in some of their best-known (and most beloved) PC accessories. https://www.anandtech.com/show/18841...urface-instead

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