Stefan Mileschin

You might not be thrilled with in-game advertising, but you might soon see more of it. Insidersources (sub. required) claim Microsoft is developing a program to help marketers place ads in free-to-play Xbox games. Companies could buy from an ad inventory to secure space on virtual billboards. It's not clear if this would extend to character skins or video rolls, but Microsoft is apparently crafting a "private marketplace" to limit ads to brands that won't disrupt gameplay.

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