Stefan Mileschin

The company introduced the “Made with AI” labels earlier this year after criticism from the Oversight Board about its “manipulated media” policy. Meta said that, like many of its peers, it would rely on “industry standard” signals to determine when generative AI had been used to create an image. However, it wasn’t long before photographers began noticing that Facebook and Instagram were applying the badge on images that hadn’t actually been created with AI. According to tests conducted by PetaPixel, photos edited with Adobe’s generative fill tool in Photoshop would trigger the label even if the edit was only to a “tiny speck.”

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