Stefan Mileschin

Meta is adding a slew of new tools to Reels as it tries to keep up with TikTok. The updates include new editing features, longer uploads and the ability to push reels into Facebook feeds. The changes come as Meta has made competing with TikTok one of its top priorities. Mark Zuckerberg has said that attracting younger users — who are increasingly spending more of their time on TikTok, not Meta-owned apps — is the company’s “north star.” And that Reels will be “as important for our products as Stories.”

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