Stefan Mileschin

Memoright is a company that some of you might have heard of as we reviewed one of their drives back in 2011 but they have been out of the retail market for several years now. The reason is that Memoright is an SSD ODM (Original Device Manufacturer) nowadays, which means they design and manufacture SSDs but don't sell them under their own brand. In other words, Memoright's clients can buy SSDs from them, rebrand them and sell them to the consumers. The logic of their business model lies in the fact that it's much easier to deal with a handful of large clients instead of the whole consumer and retail market because you don't have to worry about distribution or B2C marketing for instance. Memoright's strength is its technology as they have their own firmware team, so it makes sense to focus the resources on that and let the partners handle the consumer sales.

Memoright uses only Marvell controllers, which is due to Marvell's investment made in early 2013. The two companies are in an alliance where Marvell provides the silicon while Memoright focuses on firmware development.

http://www.anandtech.com/show/8160/c...f8830-pcie-ssd