Stefan Mileschin

Ruler of the post-Apple world

Imagination Technologies has named Dr Leo Li as its new Chief Executive Officer who will take control after the company has lost its Apple contract.

For those who came in late, Apple was Imagination's biggest customer until it decided to knife its former partner and make its graphics chips on its own. The Tame Apple Press immediately wrote off Imagination, despite the fact that there might be a legal battle or two about how dependent Apple's new chips are on Imagination technology.

Li is Chairman of the Global Semiconductor Alliance and a well-known and respected figure in the semiconductor industry. He has over 30 years of semiconductor experience most recently as chairman, CEO and president of Spreadtrum Communications and chairman of RDA before becoming Co-President at Tsinghua Unigroup. During his nine-year tenure at Spreadtrum, He helped grow revenue from $100 million to $2 billion at Spreadtrum, and increased the company’s market value from $35 million to $7.5 billion.

This sort of expansion is exactly what Imagination needs, particularly as he has extensive experience of working in both the US and in China, two of Imagination’s major markets.

The appointment also supports the company’s strategy of expanding into China and bridging the gap between US, Europe and Asia. Imagination Technologies is already capitalising on the opportunities in China, one of the largest semiconductor markets in the world through new licence deals and design-ins. The company is focused on creating and licensing a broad range of silicon intellectual property.

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