Stefan Mileschin

Because no one has thought of that

After Lenovo received a kicking off of its position of the world's third largest mobile phone maker following its acquisition of Motorola three years ago, it is hoping that getting into the high end will save its bacon.

Lenovo returned to profit in the year to March, but its losses in its smartphone business worsened. Much of this problem was caused after it acquired Motorola Mobility from Google for $2.9 billion in 2014 but struggled to integrate the assets.

Then it was battered like a Scottish Mars bar by competition from lower-end manufacturers in its home base of China such as Xiaomi and Oppo. It has since fallen to eighth in the world. Lenovo's reorganisation of its China business aimed at sharpening the PC brand's consumer focus comes amid an ongoing effort to tighten its mobile branding and shift the focus to pricier models under its Moto brand.

http://fudzilla.com/news/mobile/4376...t-the-high-end