Stefan Mileschin

Well, it finally happened. After years of waiting and requests, Amazon debuted the $280 Kindle Colorsoft, its first ereader with a color display. The company’s ereaders have dominated this space since the original Kindle came out 17 years ago, but in this case, it feels like Amazon is playing catch-up. Color E Ink displays aren’t novel: we’ve tested and reviewed a number of color ereaders and E Ink tablets from Kobo, Boox and reMarkable in recent years. But Amazon is essentially trying to pull an Apple with the Colorsoft: with claims that color E Ink technology just wasn’t good enough to put into a Kindle until now, Amazon’s promising the Colorsoft gets this implementation right thanks in part to the custom tweaks it made to the display. And, unsurprisingly, Amazon’s ready to charge you a premium for it. So is it all it’s cracked up to be? As you might suspect, the answer isn’t as simple as yes or no.

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