Jony Ive gives up on Apple

Stefan Mileschin · 15th July 2022, 08:17

And they are not replacing him

The Tame Apple Press is waking up to its worst nightmare this morning – Apparently, Apple’s inventor of the rounded rectangle has given up on the outfit.

Jony Ive has been designing Apple gear since the beginning and is credited with inventing the rounded rectangle which apparently no one had ever heard of.

Ive left the tech giant in 2019 after over two decades and formed his own company called LoveFrom, which counted Apple as its first and primary client. However, now it seems that both parties agreed not to extend their contract in the weeks leading up to its renewal and to stop working together for the first time since the 90's.

Ironically it appears that Apple’s control freakishness got Ive’s goat after never bothering him before. LoveFrom's multi-year contract with Apple was worth $100 million but prohibited the firm from taking on any project that the tech giant considered to be in competition with its products.

https://fudzilla.com/news/55142-jony...es-up-on-apple

15th July 2022, 08:17	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Jony Ive gives up on Apple And they are not replacing him The Tame Apple Press is waking up to its worst nightmare this morning – Apparently, Apple’s inventor of the rounded rectangle has given up on the outfit. Jony Ive has been designing Apple gear since the beginning and is credited with inventing the rounded rectangle which apparently no one had ever heard of. Ive left the tech giant in 2019 after over two decades and formed his own company called LoveFrom, which counted Apple as its first and primary client. However, now it seems that both parties agreed not to extend their contract in the weeks leading up to its renewal and to stop working together for the first time since the 90's. Ironically it appears that Apple’s control freakishness got Ive’s goat after never bothering him before. LoveFrom's multi-year contract with Apple was worth $100 million but prohibited the firm from taking on any project that the tech giant considered to be in competition with its products. https://fudzilla.com/news/55142-jony...es-up-on-apple

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Jony Ive helped make Apple what it is today	Stefan Mileschin	WebNews	0	1st July 2019 09:23
Famed Apple designer Jony Ive is leaving to start his own firm	Stefan Mileschin	WebNews	0	28th June 2019 09:42
Apple’s Jony Ive will return to his design management role	Stefan Mileschin	WebNews	0	11th December 2017 19:34
Apple's Jony Ive helped design a Christmas tree with no lights	Stefan Mileschin	WebNews	0	23rd November 2016 07:32
Jony Ive tells the story of the Apple Pencil	Stefan Mileschin	WebNews	0	16th November 2015 08:01
Jony Ive becomes Apple's first Chief Design Officer	Stefan Mileschin	WebNews	0	26th May 2015 12:02
Apple Watch might be Jony Ive’s last project at the company	Stefan Mileschin	WebNews	0	18th February 2015 10:21
Jony Ive dubs Apple Watch a ‘difficult’ project	Stefan Mileschin	WebNews	0	3rd November 2014 09:24
Apple's design boss Jony Ive gives a rare on-stage interview	Stefan Mileschin	WebNews	0	13th October 2014 10:02
Jony Ive Complains Competitors Steal Apple's Work	Stefan Mileschin	WebNews	0	18th March 2014 08:36