Stefan Mileschin

It looks like Roccat Studios' marketing department has sought to bring up the topic of the future of PC gaming, something Razer did, before going on to launch a $2,800 gaming laptop. Alienware asked the same question, but in contrast to Razer, went on to launch a much more sensible product that actually seeks to do something about the ailing PC gaming industry (a nice, cheap gaming PC that woos the console crowd). Roccat is known neither for fancy overpriced laptops, or desktops, but is a sizable player in the gaming peripherals industry.

Roccat's latest marketing campaign revolves around the question "Isn't PC gaming dead?", a cleverly worded question that asks why PC gaming isn't dead already, instead of a more inquisitive "Is PC gaming dead?", or an exclamatory "PC gaming isn't dead!". Roccat is seeking answers to this burning question on a specially set-up microsite. Roccat's campaign isn't just market research, but also leading up to something, a product launch, perhaps. The question site goes on to state "soon we'll tell you what we think is the smartest way forward." By 'soon', they mean about 13 days from now. The shoutbox in the microsite is nested in a frame shaped like an iPhone. Could this mean something? A gamepad-dock for iPhone that enhances gaming? Time will tell if Roccat does a Razer or an Alienware.

http://www.techpowerup.com/160941/-q...ks-Roccat.html