Intel Licensing Artimedia's Video Advertising Technology

Stefan Mileschin · 7th February 2012, 07:33

Singapore-based company Artivision Technologies has announced that its wholly-owned subsidiary ArtiMedia Pte signed a Memorandum of Understanding (MOU) with chip titan Intel Corp. This MOU will allow Artimedia's front-end in-video advertising platform and back-end advertisement serving technology to be incorporated into Intel's Software Development Kit (SDK) that has Intel's "Wi-Fi Direct" technology (Wi-Fi Direct enables mobile and other devices to connect directly with each other and to transfer and share content like images, pictures and videos).

A definitive agreement between Intel and Artimedia is expected to be inked once "the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device." The final agreement will cover the license fee per installation in each Intel platform, an equally-split revenue sharing model and a non-competition commitment. Moreover, Intel Capital will be given the first opportunity to invest in Artimedia.

http://www.techpowerup.com/160042/In...echnology.html

7th February 2012, 07:33	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,541	Intel Licensing Artimedia's Video Advertising Technology Singapore-based company Artivision Technologies has announced that its wholly-owned subsidiary ArtiMedia Pte signed a Memorandum of Understanding (MOU) with chip titan Intel Corp. This MOU will allow Artimedia's front-end in-video advertising platform and back-end advertisement serving technology to be incorporated into Intel's Software Development Kit (SDK) that has Intel's "Wi-Fi Direct" technology (Wi-Fi Direct enables mobile and other devices to connect directly with each other and to transfer and share content like images, pictures and videos). A definitive agreement between Intel and Artimedia is expected to be inked once "the first working SDK with Artimedia's front-end and back-end technology is deployed on a demo mobile device." The final agreement will cover the license fee per installation in each Intel platform, an equally-split revenue sharing model and a non-competition commitment. Moreover, Intel Capital will be given the first opportunity to invest in Artimedia. http://www.techpowerup.com/160042/In...echnology.html

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