Stefan Mileschin

One of the interesting elements of this profession is dealing with how the processor companies have changed their attitudes towards marketing their products over the past couple of decades. After years of bland boxing and sub-standard coolers, there have been recent efforts to produce something eye-catching to users casually browsing shelves, especially in an effort to draw attention to the high-end products. While ultimately the packaging has little-to-no value after unboxing the product, beyond perhaps the background in a gaming stream, it does mark a change in attitudes, especially when product packaging can accelerate the hype around a product.

https://www.anandtech.com/show/15820...dron-packaging