Stefan Mileschin

Instagram doesn't see itself as a platform where people go to share photos anymore. That's the main takeaway from a series of recent comments made by the head of the company, Adam Mosseri. "We're no longer a photo-sharing app or a square photo-sharing app," Mosseri said in a video he posted to his social media accounts this week. According to Mosseri, the main reason for that is that people come to Instagram "to be entertained," and it's not the only app that offers that in what is a crowded marketplace.

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