Stefan Mileschin

Tame Apple Press cheers

A recent media release from market research firm IDC predicts that Meta (the parent company of Facebook) may not be able to compete in the mixed-reality business in the long run if its strategy remains unchanged.

In the release, IDC research manager Jitesh Ubrani said that, while "Meta continues to pour dollars into developing the metaverse, but the company's strategy of promoting low-cost hardware at the expense of profitability isn't sustainable in the long run.

This is a similar comment which has been made by tech industry analyst Ming-Chi Kuo who predicted that Meta would make moves to scale down investment in virtual reality. He wrote that Meta's practice of selling VR headsets at a loss is unsustainable.

Currently, Meta owns 90 percent of the VR headset market. In distant second is ByteDance's Pico, at just 4.5 percent. Overall, VR headset shipments jumped 241.6 percent year over year in the first quarter of 2022. But the industry faced significant supply issues in Q1 2021, contributing to "a favorable comparison" for this year's Q1.

https://fudzilla.com/news/iot/55104-...ness-is-doomed