In the highly competitive smartphone industry it’s easy enough to make a name for yourself, but it’s a lot harder to make a profit while doing so. Apple and Samsung have long captured the lion’s share of the profits thanks to their flagship smartphones, which has forced the other handset vendors to fight for their own market share and profits. Due to the success of the duo, rival vendors have been focusing on an area where those companies are not as entrenched in (or not present at all in): the entry-level phone market. This is the traditional volume play, and while it can be profitable on the whole, the razor-thin margins and heavy competition from other vendors make it a similarly tough environment. And now it looks like there will be one less vendor competing in that market, as HTC has let it known that they will be exiting the market for entry-level phones.
http://www.anandtech.com/show/11136/...ater-this-year
HTC to Exit Entry-Level Phone Market Later This Year
20th February 2017, 07:33
HTC to Exit Entry-Level Phone Market Later This Year 
