| Thread Tools |
10th October 2013, 08:57 | #1 |
[M] Reviewer Join Date: May 2010 Location: Romania
Posts: 153,514
| This is how a Finnish journalist tried to save Nokia This is quite possibly one of the most beautiful articles you'll ever read about Nokia's demise. Five years ago, in 2008, a journalist wrote a letter to Nokia, on his own behalf, as a regular person (so not as a journalist). In it, he detailed how Nokia phones used to be easy to use by everyone. However, the Nokia E51 he was using now was a complete mess, insanely hard to use. He ended the letter with prescient words: "This will cause problems for Nokia". The letter made its way to Nokia, and apparently caused waves inside the company, up to the highest levels. Company executives wanted to explain the company's strategy to him, and eventually, one executive even met up with him on a personal note. After first parroting the usual corporate speak, the executive eventually broke. "I agree completely with everything that you wrote in your letter and what you have said now." I was astounded. "I completely agree with you and I want to apologise on behalf of Nokia for producing a bad telephone for you." Then he started to tell about how a top-secret project had been launched at Nokia, in which a completely new operating system was being designed. It would result in new kinds of telephones. They would be easy to use and they would change everything. I met the director again a few years later. Then it turns out that he had been talking about the Meego. However, the project moved forward slowly, and finally the new CEO Stephen Elop shelved it completely. This same Nokia executive took one of the many original iPhones Nokia bought home right after it was released. As an experiment, he gave the telephone to his daughter, and she learned to use it immediately. In the evening as the parents were going to bed, the drowsy four-year-old appeared at their bedroom door with a question: "Can I take that magic telephone and put it under my pillow tonight?" That was the moment when the Nokia executive understood that his company was in trouble. Heart-breaking. http://osnews.com/story/27370/This_i...o_save_Nok ia |
Similar Threads | ||||
Thread | Thread Starter | Forum | Replies | Last Post |
Evleaks outs Nokia Lumia 1320, codenamed Nokia Batman | Stefan Mileschin | WebNews | 0 | 9th October 2013 10:14 |
This is the Moto X. Can it save Motorola? | Stefan Mileschin | WebNews | 0 | 2nd August 2013 10:32 |
Did Android 4.3 save my Nexus 7? | Stefan Mileschin | WebNews | 0 | 31st July 2013 09:06 |
Nokia buys controlling stake of Nokia Siemens Networks for $2.2b | Stefan Mileschin | WebNews | 0 | 1st July 2013 09:40 |
Windows 8.1 and Haswell can't save the PC | Stefan Mileschin | WebNews | 0 | 5th June 2013 09:59 |
Iconia W3 tablet live on Acer's Finnish website | Stefan Mileschin | WebNews | 0 | 20th May 2013 09:42 |
Nokia Lumia 520 review: does Nokia need another budget Windows Phone? | Stefan Mileschin | WebNews | 0 | 29th April 2013 10:05 |
Nokia Lumia 710 Review - T-Mobile's Nokia WP7 | Stefan Mileschin | WebNews | 0 | 5th January 2012 07:45 |
Federal Court Rules Blogger Not A Journalist | Stefan Mileschin | WebNews | 0 | 8th December 2011 08:02 |
can't start-up in save mode | kr15t0f | Hardware/Software Problems, Bugs | 5 | 12th February 2005 07:02 |
Thread Tools | |
| |