How AMD gained market share

Stefan Mileschin · 4th September 2019, 09:01

Not Navi, with Polaris 570 and 580

We managed to get on top how AMD managed to gain market share in Q2 2019, and it was selling the old 570 and 580 with incredibly attractive and low pricing.

Almost exactly two years ago we were explaining to one of the analyst colleagues who was tracking Nvidia and AMD market that Lisa’s team was always planning to gain the market share and then later try to grow the margins up. Jim Anderson did this with Ryzen and Herkelmann, and a few others on unsteady helm of AMD graphics have done the same since Raja left.

It sounded unrealistic even to some Nvidia managers we talked to, as this is not how the chip revenue driven company operates.

Nvidia’s culture was clearly all about making a critical investment in technology while making enough revenue and margins to make the investors happy. This is somewhat healthy and logical way, and this gets you great products and breakthroughs like Ray Tracing in real-time games.

Last week was rather bombastic as the Jon Peddie research posted that AMD won the market share putting it even on 0.2 percent lead over Nvidia, for the first time in five years.

https://fudzilla.com/news/graphics/4...d-market-share

4th September 2019, 09:01	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	How AMD gained market share Not Navi, with Polaris 570 and 580 We managed to get on top how AMD managed to gain market share in Q2 2019, and it was selling the old 570 and 580 with incredibly attractive and low pricing. Almost exactly two years ago we were explaining to one of the analyst colleagues who was tracking Nvidia and AMD market that Lisa’s team was always planning to gain the market share and then later try to grow the margins up. Jim Anderson did this with Ryzen and Herkelmann, and a few others on unsteady helm of AMD graphics have done the same since Raja left. It sounded unrealistic even to some Nvidia managers we talked to, as this is not how the chip revenue driven company operates. Nvidia’s culture was clearly all about making a critical investment in technology while making enough revenue and margins to make the investors happy. This is somewhat healthy and logical way, and this gets you great products and breakthroughs like Ray Tracing in real-time games. Last week was rather bombastic as the Jon Peddie research posted that AMD won the market share putting it even on 0.2 percent lead over Nvidia, for the first time in five years. https://fudzilla.com/news/graphics/4...d-market-share

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