Grand Theft Auto maker Take-Two snaps up Zynga

Stefan Mileschin · 12th January 2022, 08:03

$12.7 billion deal

Take-Two is taking over the mobile gaming company Zynga in a cash-and-stock deal that the company says will turn the Grand Theft Auto maker into a mobile gaming powerhouse.

The deal is valued at around $12.7 billion and Take-Two Chief Executive Strauss Zelnick said the deal will benefit both companies.

Zynga gets access to the best-selling game franchises while Take-Two gets player analytics, advertising and mobile game making technology that so far it’s lacked.

“What we’ve found is that great entertainment wins. It’s really hard to build organically.”

Ironically Zynga knows a bit about organic growth because it makes major social games like FarmVille and Words With Friends. Take-Two already owns game publishers Rockstar, which is behind Grand Theft Auto and Red Dead Redemption, and 2K, known for BioShock, Borderlands, Civilisation and NBA 2K.

https://fudzilla.com/news/gaming/541...snaps-up-zynga

12th January 2022, 08:03	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Grand Theft Auto maker Take-Two snaps up Zynga $12.7 billion deal Take-Two is taking over the mobile gaming company Zynga in a cash-and-stock deal that the company says will turn the Grand Theft Auto maker into a mobile gaming powerhouse. The deal is valued at around $12.7 billion and Take-Two Chief Executive Strauss Zelnick said the deal will benefit both companies. Zynga gets access to the best-selling game franchises while Take-Two gets player analytics, advertising and mobile game making technology that so far it’s lacked. “What we’ve found is that great entertainment wins. It’s really hard to build organically.” Ironically Zynga knows a bit about organic growth because it makes major social games like FarmVille and Words With Friends. Take-Two already owns game publishers Rockstar, which is behind Grand Theft Auto and Red Dead Redemption, and 2K, known for BioShock, Borderlands, Civilisation and NBA 2K. https://fudzilla.com/news/gaming/541...snaps-up-zynga

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