Stefan Mileschin

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ads. Google launched its Privacy Sandbox in 2019 to look into suitable alternatives, announcing FLoC (or Federated Learning of Cohorts) last year. The plan to roll out FLoC was delayed, and Privacy Sandbox faced regulatory scrutiny in the UK and the US. Today, the company announced it's testing out a new approach called Topics API, which will replace FLoC.

https://www.engadget.com/google-topi...5.html?src=rss