Stefan Mileschin

I think what this developer was trying to say is that "game demos kill sales of CRAPPY games." I can't speak for everyone but I have never played an awesome demo and then decided against buying the game. In fact, it makes me leery of companies that won't put out a demo. He offers a chart of the "Hype Curve" of marketing a game, which contains data points with disturbing labels such as "Peak of Inflated Expectations" and "Trough of Disillusionment," and offers the following personal perspective on how this works, at least in the case of his game: "You mean we spent all this money making a demo and getting it out there, and it cut our sales in half?," he asks himself, before answering: "Yes, that's exactly what happened to you."

http://www.hardocp.com/news/2013/02/..._kill_sales63/