Stefan Mileschin

The Tame Apple Press is doing its best to rain on Samsung’s Galaxy 8 parade as early indications suggest that it is going to be far better than what Apple is going to release in October.

Apple’s favourite news agency Reuters took time out of its busy day to warn users of the dire “fire-prone Note 7” smartphone and demanded to know why the company was not focusing the launch on battery safety rather than concentrating on things like functionality and what the phone does.

It quoted a Los Angeles-based Eric Schiffer, a brand strategy expert and chairman of Reputation Management Consultants saying that highlighting the safety issue at this point will cause the other narrative to be recycled, “so they have elected to suppress and hope”.

http://www.techeye.net/business/gala...s-is-terrified