EU forces Google to make antitrust changes

Stefan Mileschin · 10th June 2021, 09:08

Not sure how much difference it will make

Google will scrap a fee and add more mobile search apps for users to choose from on new Android phones as part of an agreement to make an antitrust ruling go away.

The US tech giant will make the changes from September “following further feedback” from the European Commission. The EU authority said the tweaks were “positive” and addressed a number of complaints by other search companies.

The move may help Google avoid growing criticism over its compliance with the European Commission’s 2018 order to offer more choice to rivals. Google had a stable 97 percent market share for mobile search in Europe last month, a figure that’s barely budged despite rolling out a “choice screen” to prompt downloads of search alternatives for new phones.

DuckDuckGo and others have complained that the choice screen solution isn’t working and an auction model to pick only three apps is “fundamentally flawed”. App providers bid against each other for the slot and pay only if users downloaded a search app.

https://fudzilla.com/news/53010-eu-f...-trust-changes

10th June 2021, 09:08	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	EU forces Google to make antitrust changes Not sure how much difference it will make Google will scrap a fee and add more mobile search apps for users to choose from on new Android phones as part of an agreement to make an antitrust ruling go away. The US tech giant will make the changes from September “following further feedback” from the European Commission. The EU authority said the tweaks were “positive” and addressed a number of complaints by other search companies. The move may help Google avoid growing criticism over its compliance with the European Commission’s 2018 order to offer more choice to rivals. Google had a stable 97 percent market share for mobile search in Europe last month, a figure that’s barely budged despite rolling out a “choice screen” to prompt downloads of search alternatives for new phones. DuckDuckGo and others have complained that the choice screen solution isn’t working and an auction model to pick only three apps is “fundamentally flawed”. App providers bid against each other for the slot and pay only if users downloaded a search app. https://fudzilla.com/news/53010-eu-f...-trust-changes

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