Electronic Arts wants more adverts in games

Stefan Mileschin · 14th May 2024, 13:56

Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games.

Apparently it is not enough that you pay $70 for a AAA game, EA CEO Andrew Wilson thinks it is a wizard wheeze to ruin the game with adverts to make a buck on the side.

In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games.

Wilson said: "…Advertising has an opportunity to be a meaningful growth driver for us." He then continued, "…we have teams internally in the company right now looking at how we do thoughtful implementations inside our game experiences."

Ads popping up in games is just the way things are going. The gaming world's advertising is supposed to be worth $583 billion by 2030. Some gamers reckon it's a right pain, but others don't mind as long as the ads aren't too in-your-face, messing with the game or nagging you to buy stuff.

https://fudzilla.com/news/58968-elec...verts-in-games

14th May 2024, 13:56	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	Electronic Arts wants more adverts in games Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games. Apparently it is not enough that you pay $70 for a AAA game, EA CEO Andrew Wilson thinks it is a wizard wheeze to ruin the game with adverts to make a buck on the side. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said: "…Advertising has an opportunity to be a meaningful growth driver for us." He then continued, "…we have teams internally in the company right now looking at how we do thoughtful implementations inside our game experiences." Ads popping up in games is just the way things are going. The gaming world's advertising is supposed to be worth $583 billion by 2030. Some gamers reckon it's a right pain, but others don't mind as long as the ads aren't too in-your-face, messing with the game or nagging you to buy stuff. https://fudzilla.com/news/58968-elec...verts-in-games

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Apple eyes Electronic Arts	Stefan Mileschin	WebNews	0	25th May 2022 08:41
Electronic Arts forcasts lower than expected revenue	Stefan Mileschin	WebNews	0	31st January 2020 11:19
Three New Electronic Arts Games to Support AMD's Mantle	Stefan Mileschin	WebNews	0	26th June 2014 09:04
Electronic Arts Lays Off Some PopCap Employees	Stefan Mileschin	WebNews	0	17th March 2014 09:48
Electronic Arts laying off hundreds of employees.	Stefan Mileschin	WebNews	0	29th April 2013 08:35
More Layoffs At Electronic Arts	Stefan Mileschin	WebNews	0	26th April 2013 09:08
Electronic Arts projected to lose 45 Million	Stefan Mileschin	WebNews	0	4th February 2013 11:03
Electronic Arts Reportedly Shopping Around for a Buyer	Stefan Mileschin	WebNews	0	20th August 2012 08:35
Electronic Arts settles with Activision Blizzard	Stefan Mileschin	WebNews	0	18th May 2012 07:18
Programmers win settlement against Electronic Arts	jmke	WebNews	0	27th April 2006 00:12