Electronic Arts wants more adverts in games

Stefan Mileschin · 14th May 2024, 12:56

Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games.

Apparently it is not enough that you pay $70 for a AAA game, EA CEO Andrew Wilson thinks it is a wizard wheeze to ruin the game with adverts to make a buck on the side.

In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games.

Wilson said: "…Advertising has an opportunity to be a meaningful growth driver for us." He then continued, "…we have teams internally in the company right now looking at how we do thoughtful implementations inside our game experiences."

Ads popping up in games is just the way things are going. The gaming world's advertising is supposed to be worth $583 billion by 2030. Some gamers reckon it's a right pain, but others don't mind as long as the ads aren't too in-your-face, messing with the game or nagging you to buy stuff.

https://fudzilla.com/news/58968-elec...verts-in-games

14th May 2024, 12:56	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 152,472	Electronic Arts wants more adverts in games Having not learnt anything about how media streaming companies have destroyed their business model with advertising, Electronic Arts is mulling over putting adverts inside its games. Apparently it is not enough that you pay $70 for a AAA game, EA CEO Andrew Wilson thinks it is a wizard wheeze to ruin the game with adverts to make a buck on the side. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said: "…Advertising has an opportunity to be a meaningful growth driver for us." He then continued, "…we have teams internally in the company right now looking at how we do thoughtful implementations inside our game experiences." Ads popping up in games is just the way things are going. The gaming world's advertising is supposed to be worth $583 billion by 2030. Some gamers reckon it's a right pain, but others don't mind as long as the ads aren't too in-your-face, messing with the game or nagging you to buy stuff. https://fudzilla.com/news/58968-elec...verts-in-games

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