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Electronic Arts forcasts lower than expected revenue
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Electronic Arts forcasts lower than expected revenue
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31st January 2020, 11:19
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| [M] Reviewer  Join Date: May 2010 Location: Romania
Posts: 153,514
 |  Electronic Arts forcasts lower than expected revenue Hopes China will sort it out Electronic Arts forecast fourth-quarter adjusted revenue below analysts’ estimates, due to the delayed launch of its basketball title “NBA Live”, while its “Apex Legends” battles “Fortnite” and “PUBG” to attract young gamers. Chief Financial Officer Blake Jorgensen said that EA is working with a partner in China to bring its battle-royale title “Apex Legends” to PC and mobile in the country. Earlier in 2019, EA revealed plans to launch the title, which had attracted 70 million players as of October, in China and also on mobile. However, getting approval in China is a little tricky. China, which stopped approving the monetisation of new video game titles in March 2018, resumed processing applications in December that year, with a huge backlog of games awaiting approval. https://fudzilla.com/news/gaming/502...pected-revenue |
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