Stefan Mileschin

LambdaTest shows changes in consumer expectations

A study suggests that people might lose their obsession with online retail once COVID has passed.

In a wide-ranging survey of UK consumers*, LambdaTest reports that online spending surged in the twelve months since the start of the first COVID-19 lock-down. Still, any suggestion that the pandemic has transformed the way consumers will shop forever is based on hope rather than fact.

While there has been a 233 percent surge in the number of people using the internet to do most of their shopping over the twelve months, up 33 percent to 77 percent. In the same period, the average monthly online spend has surged 198 percent. This time last year, the Brits were spending £384 shopping online per month, excluding household bills and mortgage/rent payments. This amount doubled to £761 per month over the last year.

Asad Khan, LambdaTest co-founder and CEO said: "Retailers with an online presence have been riding an incredible wave over the last year. They've overcome some enormous challenges to make their online presences as great as possible in extraordinary, tough circumstances."

However, these sharp increases are unlikely to be maintained post-pandemic, signalling that the COVID-19 effect on online shopping is more temporary than first thought. Data from the survey shows that brands need to plan for a significant drop-off in online spending once the pandemic is over.

https://fudzilla.com/news/52809-ecom...-lock-down-end