EA says sorry for stupid in-game advert

Stefan Mileschin · 10th September 2020, 08:56

It seems your 60 dollars still gets you silly adverts

EA has said sorry for shoving a full-screen, in-game ad into its UFC 4 game after angry fans protested on Reddit.

The commercial break, which featured a spot for Amazon’s show The Boys, was added to the $60 game about a month after its initial release.

An EA spokesperson wrote in a Reddit post that the team had turned on ad placements in the game during the “replay”. While “this type of advertising inventory is not new to the UFC franchise”, it has typically been limited to “specific main menu tiles or Octagon logo placement”.

EA says it has disabled the ads. “It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. We apologise for any disruption to gameplay that players may have experienced.”
https://fudzilla.com/news/51483-ea-s...in-game-advert

10th September 2020, 08:56	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	EA says sorry for stupid in-game advert It seems your 60 dollars still gets you silly adverts EA has said sorry for shoving a full-screen, in-game ad into its UFC 4 game after angry fans protested on Reddit. The commercial break, which featured a spot for Amazon’s show The Boys, was added to the $60 game about a month after its initial release. An EA spokesperson wrote in a Reddit post that the team had turned on ad placements in the game during the “replay”. While “this type of advertising inventory is not new to the UFC franchise”, it has typically been limited to “specific main menu tiles or Octagon logo placement”. EA says it has disabled the ads. “It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome. We apologise for any disruption to gameplay that players may have experienced.” https://fudzilla.com/news/51483-ea-s...in-game-advert

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