DuckDuckGo’s Chrome extension will block Google’s new ad targeting

Stefan Mileschin · 12th May 2022, 08:20

The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox. In a blog post, DuckDuckGo informed users that they can block Google Topics and FLEDGE via its extension, or just disable the “Privacy Sandbox” setting in Chrome. The search giant’s Privacy Sandbox initiative — its alternative method of tracking and targeting users for online ads that Google argues is more privacy-focused — has been met with scrutiny by regulators and privacy advocates. DuckDuckGo has joined the chorus criticizing Google’s new ad tech, which the search giant is currently testing on a limited number of users.

https://www.engadget.com/duckduckgo-...9.html?src=rss

12th May 2022, 08:20	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,575	DuckDuckGo’s Chrome extension will block Google’s new ad targeting The privacy-focused browser DuckDuckGo has updated its Chrome extension to block two new ad targeting methods that are a part of Google’s Privacy Sandbox. In a blog post, DuckDuckGo informed users that they can block Google Topics and FLEDGE via its extension, or just disable the “Privacy Sandbox” setting in Chrome. The search giant’s Privacy Sandbox initiative — its alternative method of tracking and targeting users for online ads that Google argues is more privacy-focused — has been met with scrutiny by regulators and privacy advocates. DuckDuckGo has joined the chorus criticizing Google’s new ad tech, which the search giant is currently testing on a limited number of users. https://www.engadget.com/duckduckgo-...9.html?src=rss

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