Stefan Mileschin

Long known as an audio innovator, Dolby Labs wants to revolutionize how you look at movies and TV. The company has been working on displays that feature so-called "extended dynamic range," or EDR, which promises to be a bridge to video imagery that will duplicate the range of brightness and vivid colors the human eye is capable of seeing. Thad Beier, Dolby's director of image platform workflow, told NVIDIA's GPU Technology Conference that the time had come to deviate from previous approaches, such as 4K resolutions, which focus on squeezing more pixels into displays. "We decided there was a better opportunity in better pixels," Beier said.

http://www.hardocp.com/news/2014/04/...ook_at_movies/