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DJI Fights Back Over Sensationalist Drone Reporting DJI Fights Back Over Sensationalist Drone Reporting
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DJI Fights Back Over Sensationalist Drone Reporting
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Old 8th July 2019, 08:14   #1
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Default DJI Fights Back Over Sensationalist Drone Reporting

Over the past few years the number of reported near misses between multirotors, or drones as they are popularly referred to, and aircraft has been on the rise. While evidence to back up these reports has been absent time and again.

We’ve looked at incident reports, airport closures, and media reporting. The latest chapter comes in the form of a BBC documentary, “Britain’s Next Air Disaster? Drones” whose angle proved too sensational and one-sided for the drone manufacturing giant DJI. They have penned an acerbic open letter to the broadcaster (PDF link to the letter itself) that says that they will be launching an official complaint over the programme’s content. The letter begins with the following stinging critique:

As the world’s leader in civilian drones and aerial imaging technology, we feel it is our duty on behalf of the millions of responsible drone users around the globe, to express our deep disappointment at the BBC’s negative portrayal of drone technology and one-sided reporting based on hearsay.

It then goes on to attack the tone adopted by the presenter in more detail : “overwhelmingly negative, with the presenter frequently using the words ‘catastrophic’ and ‘terrifying’.“, before attacking the validity of a series of featured impact tests and highlighting the questionable basis for air proximity incident reports. They round the document off with a run through the safety features that they and other manufacturers are incorporating into their products.

https://hackaday.com/2019/07/07/dji-...one-reporting/
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