Consumers will flee poor security practices

Stefan Mileschin · 16th June 2020, 14:52

New research

New fresh from the oven research from PCI Pal has has uncovered that a significant proportion of consumers will act with their feet and take their custom elsewhere, should their personal data be compromised by a business due to poor security practices amid the pandemic.

The research commissioned by the global provider of secure payment solutions has found that a third of UK consumers will avoid a business “for up to several years” if personal data has been compromised due to a business’ poor data security practices during Covid-19.

A further 30 percent say they “would never return”, representing a significant potential risk to organisations that have had to adapt working practice. Only one in 10 said “it wouldn’t impact” their loyalty to a business.

While a majority of consumers (69 percent ) felt the same level of concern regarding how businesses are handling their personal data now compared to before the pandemic, over a quarter (28 percent) said they felt more concerned.

https://fudzilla.com/news/51003-cons...rity-practises

16th June 2020, 14:52	#1
Stefan Mileschin [M] Reviewer Join Date: May 2010 Location: Romania Posts: 153,541	Consumers will flee poor security practices New research New fresh from the oven research from PCI Pal has has uncovered that a significant proportion of consumers will act with their feet and take their custom elsewhere, should their personal data be compromised by a business due to poor security practices amid the pandemic. The research commissioned by the global provider of secure payment solutions has found that a third of UK consumers will avoid a business “for up to several years” if personal data has been compromised due to a business’ poor data security practices during Covid-19. A further 30 percent say they “would never return”, representing a significant potential risk to organisations that have had to adapt working practice. Only one in 10 said “it wouldn’t impact” their loyalty to a business. While a majority of consumers (69 percent ) felt the same level of concern regarding how businesses are handling their personal data now compared to before the pandemic, over a quarter (28 percent) said they felt more concerned. https://fudzilla.com/news/51003-cons...rity-practises

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