CeBIT Trade Show Axed

jmke · 7th December 2018, 19:34

Deutsche Messe this week said it would axe CeBIT, once the world’s largest IT expos/evebts, and would integrate what is left it into the Hannover Messe show going forward. The trade show organizer said that as demand for horizontal high-tech exhibitions is diminishing. From our perspective, the number of attendees in recent years has been comically low, too. As a result, the expo space bookings for CeBIT 2019 got too low for the show to be economically viable, forcing the company to restructure its event portfolio.

https://www.anandtech.com/show/13656...rade-show-axed

jmke · 7th December 2018, 19:37

last time I visited Cebit was in 2008 http://www.madshrimps.be/articles/ar...overage-Part-1 and even 10 years ago the signs were clear that the format of that tradeshow had passed its peak.

announcements of new products were already done at CES 2 months before
technical demos were limited
overall show quality went downhill fast

The ones from before were definitely more entertaining : http://www.madshrimps.be/articles/ar...re-for-the-eye

7th December 2018, 19:34	#1
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,022	CeBIT Trade Show Axed Deutsche Messe this week said it would axe CeBIT, once the world’s largest IT expos/evebts, and would integrate what is left it into the Hannover Messe show going forward. The trade show organizer said that as demand for horizontal high-tech exhibitions is diminishing. From our perspective, the number of attendees in recent years has been comically low, too. As a result, the expo space bookings for CeBIT 2019 got too low for the show to be economically viable, forcing the company to restructure its event portfolio. https://www.anandtech.com/show/13656...rade-show-axed __________________

7th December 2018, 19:37	#2
jmke Madshrimp Join Date: May 2002 Location: 7090/Belgium Posts: 79,022	last time I visited Cebit was in 2008 http://www.madshrimps.be/articles/ar...overage-Part-1 and even 10 years ago the signs were clear that the format of that tradeshow had passed its peak. announcements of new products were already done at CES 2 months before technical demos were limited overall show quality went downhill fast The ones from before were definitely more entertaining : http://www.madshrimps.be/articles/ar...re-for-the-eye __________________ Last edited by jmke : 7th December 2018 at 19:39.

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